(EXPERIMENTAL) TYPOGRAPHY
Down below I included some of my favourite projects.
experimental cover art
EXPERIMENTAL TYPE NO. 1
In order to develop a multimedia and experimental typeface as part of a fictional exhibition for the museum of illusions in Hamburg, a concept derivation is formulated below.
The developed font Azo Sans Organic is primarily intended to appeal to the visual sense.
Part of the concept idea is to develop greater sensitivity to the nature that surrounds us and to promote the idea of harmonious coexistence between humans and machines.
Azo Sans is a geometric grotesque font inspired by constructivist fonts from the 1920s. Due to its geometry, Azo Sans is quite suitable as a running text font and offers an easy reading flow.
But how can you turn a static, geometric font into something completely opposite?
How do you give this font an artistic, organic character?
How do you transform it into a “statement font”.
So how can you combine these?
In what application does such a font make sense?
An example of an application that could be considered here is one of combining technology and nature. Man and machine. Two worlds that can meet and work together and complement each other.
EXPERIMENTAL TYPE NO.2
In my first semester at university the final project the typography course was to design an LP or EP sleeve.
Therefore, designing the appearance of a music label using experimental typographic techniques.
The song I chose for the vinyl cover is called Medicine by the indie folk band Daughter, the second song
from their The Wild Youth EP, released in 2011. The lyrics of the song are about the effects of drug addiction.
In the song, drugs are referred to as “medicine”.
The most prominent feature of the song is how the singers’ voices are layered on top of each other.
I chose this characteristic to be portrayed on the cover, where I layered three pictures with reduced opacity,
topped with the experimental font I created out of black tape. The tape indicates the attempt of quickly fixing
something which is broken.
TYPOGRAPHY FROM MY BACHELORS PROJECT