BACHELOR PROJECT
(GERMAN PROJECT)Who knows what it’s good for - a walk through Vienna
The topic of the magazine is the Viennese dialect and the language experiences associated with it, or more precisely, some of my personal language experiences. The focus therefore is an individual approach to the language and the Viennese dialect.
The title “Wer was fia was des guat is” translates to "who knows what this is good for," reflecting a certain mentality familiar to the Viennese—indifference. Alongside this title, the magazine carries the subtitle “A walk through Vienna,” representing a relaxed, informal approach to exploring Vienna's language and culture.
The language is discussed in detail, focusing on how the Viennese dialect can be treated in design and what developments may arise from engaging with its words and sounds. The target audience for this project is those interested in languages and Vienna itself. The communication and language approach in the project aims to encourage readers to consider their personal relationship with their native language.
The walk through Vienna is divided into various content categories, supported by literature to provide scientific context. These categories include the Viennese dialect, typical Viennese humor, cultural aspects such as Heurigen culture, and the phenomenon of language contact. This is presented in a hand-bound magazine printed with a risograph printer, lending each page a unique individuality due to the charming imperfections of riso printing. Occasionally, information may be missing, mirroring the nature of communication and language.
Additionally, the magazine's visual design features experimental typography, photo collages, and playful designs. These elements reflect the character of the Viennese dialect.
The individual approach to language shown makes the content of the magazine unique. In addition, Vienna and Viennese culture are shown in a slightly different way than we know from travel guides and articles about the city.
270x210 mm
elastic band binding
20g/m2 rough paper
riso print
Today we're walking my way through the city, without noise-cancelling headphones, without a podcast going.
Today we're listening to city life and paying attention to the people. I want to hear them talk because I like how the Viennese talk. I love their vocabulary, which is so different from standard German. I love their dialect and the melody of their speech. I love their humor and their character.
On our way through the city we will also do some culture and I'll tell you a bit about my childhood and my connection to Vienna. So get involved in the city and maybe you'll learn something new.
Ein Spaziergang durch Wien.
Heute gehen wir meinen Weg durch die Stadt, ohne Noise-Cancelling Kopfhörer, ohne Podcast auf den Ohren.
Heute hören wir dem Stadtleben zu und achten auf die Menschen. Ich will sie reden hören, denn ich mag wie die Wiene- rInnen reden. Ich liebe ihren Wortschatz, der sich so schön vom Hochdeutschen unterscheidet. Ich liebe ihren Dialekt und ihre Sprachmelodie. Ich liebe ihren Humor und ihren Charakter.
Auf dem Weg durch die Stadt wird auch ein bisschen Kulturprogramm gemacht und ich erzähle dir ein bisschen was aus meiner Kindheit und meinen Bezug zu Wien. Also lass dich auf die Stadt ein und vielleicht lernst du etwas Neues.